Hello!
I’m Isao Toyama,
a Senior UX Designer
& Strategist.
I work as the
Senior UX Designer at GxP Inc in Tokyo.

“Make complexity feel simple—but honest.”

That’s a personal mission I returned to again and again.

I still remember the day an app I was using froze mid-checkout. I fumbled my way out of it, lost my data—and wondered, “Why do we tolerate this kind of friction?” That moment stuck with me.

I began my design journey not as a UX expert, but as someone who hated broken tools. Over time, I learned to craft systems, interfaces, and flows that respect people’s time, patience, and intent.

Along the way, I’ve worked on omnichannel architectures, design systems, usability audits, and driver / logistics experiences. In each project, my compass is the same: Does this solve a real problem?

One project I’m proud of: I helped unify siloed product channels (web, mobile, kiosks) so that a user could start on one device and finish without redoing steps. It meant confronting legacy systems, shaky APIs, and edge cases, but it taught me how to reconcile bold vision with messy reality.

My approach is human-centered: I listen first, prototype fast, test early, and evolve with feedback. I believe in simplicity that scales—and in processes that don’t gate creativity.

Outside work, I wander city streets chasing light and shadow (photography), tinker with micro-projects (AI, Web App), and reset with nature hikes.

Right now, I’m excited to explore AI-augmented UI, voice + multimodal design, and ways to make data legible and humane.

Whether you’re a startup, team, or just someone curious, let’s talk.

I’m Isao Toyama. I build tools people don’t notice—because they work.